By collecting and analyzing data, a business can identify new opportunities and then make better decisions, operate more efficiently, increase profits, and
satisfy customers. Big data analytics benefits businesses in several ways:
- Time savings: Data analytics offers clear cost advantages over storing large amounts of data and the ability to identify more efficient ways of working.
- Faster, more confident decisions: Accelerated in-memory analysis, combined with the ability to tap into new data sources, enables companies to study information in real time and make decisions based on insights.
- Enhanced product and service development – By assessing customer needs and satisfaction through analytics tools, manufacturers and service providers can meet specific customer expectations.
