It is a set of technologies, applications, processes used for the analysis of business data. Convert raw data into relevant information that can be used to guide decision making.
Why use
Business Intelligence?
- Decision support: allows executives and department heads to monitor the performance of the company. Therefore, they can direct every important decision based on the information obtained.
- Detection of opportunities and threats: Real-time dashboard updates allow you to act quickly when problems or opportunities arise.
- More profitable business processes: offers a very clear vision of the profit positions of a company. For example, sales reps can determine which customers are the most beneficial and which ones they need to work on.
- Increased Customer Satisfaction – Delivers comprehensive, up-to-date customer data in real time, making marketing, sales, and customer service efforts more efficient.
