Data analysis consists of applying an algorithmic or mechanical process to draw conclusions or
insights. It is used in various industries to allow companies to find answers to their questions in data and to validate or refute existing theories and models.
The main objective is to draw conclusions strictly based on the information already available. His main interest lies in his ability to contribute elements that have a profound impact on the dynamics and trajectory of the company.
Benefits of data analysis
- Personalization of the customer experience
- Generalization of operational excellence
- Finance transformation to improve results
- Product innovation against competition
- Detection and mitigation of serious business risks
- Maximize the value of critical assets
In addition, the analysis of data on
mobile devices, blogs and
social networks benefits consumers and companies alike by optimizing the shopping experience through personalized recommendations.
