It is the construction and maintenance of websites, that is, the efforts to make a page look good, work fast and work correctly to give users a perfect experience.
What should be taken into account to create an ideal website?
- Usability – A UX professional needs to be in tune with how most people use products, devices, platforms, and systems.
- Information Architecture: UX is about delineating information so that it is easy to absorb and understand.
- Interaction Design – This describes design elements that users can interact with, such as animations and clickable links, as well as hover effects.
- Visual Design: By using shapes and various colors, you can create a relaxing environment that increases the chances of a conversion.
- Content: By choosing the ideal format considering the tastes of your target group, you can keep users interested in the platform for longer.
However, what benefits does it bring to your company?
- Makes a Better First Impression – Having a website that is professionally designed ensures that it will give visitors a good first impression.
- Increase revenue – A well-designed, professional website will attract visitors and help increase revenue as a result.
- Reduced Bounce Rates: A professional design not only draws visitors to your site, but also helps keep them there, exploring what your business has to offer.
- Simplifies adding future website functionality – If you want to add some additional functionality to your website in the future, a professional design will provide the necessary foundation to easily accomplish this task.
- Establish a consistent brand identity: Establishing a consistent brand identity is essential to building business credibility and reliability. So having a professional website will help you communicate your brand story more effectively.
With these points in mind, having a website customized for your business and customer needs can not only be more profitable than using open source software. It also helps drive sales, as customers follow the path you've designed for them and not one pre-programmed into an existing piece of software.
