It's a roadmap that guides all of your content marketing efforts, from the individual pieces you create and publish, to how you design it for the different stages of the buyer's journey.
Your content strategy can be integrated into a more comprehensive marketing strategy and should align with your business goals.
On the other hand, it gives you the opportunity to:
Strategic
This is a practice that aims to optimize your web pages so that they reach a better position in the results of Google and other search engines. This..
Strategic
It allows to know if your company is adapting and taking advantage of the opportunities that are being presented to it.
Through a diagnosis of..