Content generation

It is the process of identifying a new topic you want to write about, deciding how you will communicate it, and the medium by which you will do so.

 

Additionally, most content creation processes involve extensive rounds of editing with other stakeholders before the content is ready for publication.

 

Because there are different formats (blog posts, videos, eBooks, tweets, infographics, ads, etc.), the content creation process is nuanced and not always as simple as it might seem. However, getting it right can really impact your business.

 

How does it benefit your company?

  1. You increase organic search traffic for your brand.
  2. You denote experience, authority and confidence to your users
  3. You get more brand recognition.
  4. You give personality to your company.
  5. You close gaps in the conversion funnel.
  6. You improve your conversion rate.
  7. You generate higher quality leads.

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