To put it simply,
marketing automation is the means by which we automate certain marketing actions, in order to communicate at the perfect time, to the right person, and with the right message. Management is done through dedicated tools, which are called
Marketing Automation tools.
What allows you to do a strategy of this type?
- Save time and resources
- Eliminate repetitive and simple tasks
- Know the behaviors of each of your contacts
- Reach your potential customers at the best time
- Personalize your communications
- Increase your conversion rate
- Improve your customer experience
In short, you will be able to optimize the results of your marketing efforts. By being available at all times and answering the questions you are asked with more personalized answers, you improve your customers' perception of your services.
In addition, you make sure that this new method of communication will allow you to achieve your
smart goals. Remember that it is also important that your sales team is included in this process, the procedure must be known by all parties involved.